Saturn to launch new ad campaign to bolster new vehicle awareness

Saturn may have one of the freshest lineups in the industry, but apparently that message isn’t getting across to consumers through the automaker’s current advertising campaigns. In order to bolster awareness about its new vehicles, Saturn will be launching an all-new ad campaign in late April. Initially, the new campaign will focus on the [...]

Saturn testing new online shopping features

In this day and age, it’s quite surprising how much of the car buying process actually takes place at the dealer. But the days of trudging to the dealership for every stage of the car buying process could be numbered, thanks to a new pilot program Saturn is testing. Saturn will soon launch a [...]